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IPTV in China Summit Forum
& Conference for Exhibition and Recommendation
of Outstanding IPTV Solutions and Successful Cases
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● Pragmatic recommendation
of outstanding solutions
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IPTVinChina IPTV Show Top IPTV |
● Rational reference
of experiences from successful cases |
● A trinity of exhibition,
recommendation and forum |
● Effectively driving
the industrial development process |
●Triple benefits of market promotions, interactions and sales opportunities |
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● 3 million Web page views, 1 million mail deliveries and 2 thousand on-site participants |
● Over 85 percent of professional recipient coverage and over 35 percent coverage for decision-making industrial executive recipients |
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| A “IPTV in China” Summit Forum |
Accurate recipient orientation for high-level dialogs and interactions |
High-level VIP guests: including government officials, industrial information executives, experts and scholars, and representatives from the industrial chain of operators, equipment manufacturers, content providers, market survey organizations, venture capital institutes, and etc. |
Accurate coverage for professional audience: professional audiences from various chains in the industry are covered, including operators, equipment manufacturers, content providers and other professional figures. A considerable part of such audiences are entitled the power for decision-making, and have potential influences in equipment procurement, solution selection and operational cooperation. |
Rational, pragmatic and interactive topics:in close association with current status in the development of IPTV, the related topics include a diversity of areas in governance policies, technical standards, cooperation and mutual benefits between telecom and radio & television industries, digital Olympic Games, solution comparison and selection, case references, market consultancy and investment analysis. |
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B Exhibition Plan for Outstanding IPTV Solutions and Successful Cases |
All encompassing and all dimensional exhibitions and promotions
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Internet dissemination: solutions and successful cases will be exhibited and promoted through effective means like Microsite (enterprise solution and case feature zone), Webcast (enterprise Podcast) and White Paper (whitepaper downloading) for dissemination via the Internet. |
Mail promotion: promoting vendor-related IPTV solutions and successful cases to promotional recipients with online and offline professional databases accurately covering telecom operators, radio and television operators, equipment manufacturers and content providers |
Field exhibition: providing exhibition booths for enterprises to showcase related solutions and successful cases at the venue for “IPTV in China” Summit Forum |
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C Recommendation Ceremony for Outstanding IPTV Solutions and successful Cases |
Objective, impartial, authoritative assessment and recommendation
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Expert consultation committee: 与an expert consultation committee will be established in close collaboration with government agencies, industrial associations, science and research institutes and operators. The committee will be comprised of leaders, industrial executives, experts and scholars, operator representatives and media players for promoting the development process of IPTV in a pragmatic manner and performing objective assessment and authoritative recommendation of related solutions and cases. |
Recommendation for integrated and categorized IPTV solutions: apart from integrated solutions, there will be many solutions for different categories, such as carrier network solutions, routing solutions, storage solutions, CA solutions, middleware solutions, EPG solutions and many more. |
Recommendation for successful domestic and international IPTV solutions: these solutions include successful international IPTV solutions with reference value, successful domestic IPTV cases worth of recommendation and successful industrial IPTV cases that are fit for application. |
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1. Development Trend of the IPTV Industry in China
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2005: IPTV Keyword - Concept
In the year 2005, IPTV became the buzzword in China and the industry was facing the issues such as “go forward or not”, policy restraints, clashes in unit interests, and premature market. Therefore, IPTV was to some extent only a “concept” in 2005. |
Different Keywords of IPTV Development in China
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2006: IPTV Keyword – Operational Models |
With the issuing of IPTV licenses, large-scale number allocation in trial cities and subscriber number reaching threshold point for healthy operations, IPTV is moving toward the tracks for rational development. There is no more a question of “go forward or not”. User recognitions on interactive watching experiences and the demand for telecom transition have made IPTV a “must” with the consensus of the entire industry. Thus, the keyword for IPTV in 2006 is “Operational Models”. |
2007: IPTV Keyword – Solutions and Successful Cases
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In the coming year, convergence and cooperation in the industry will be an irreversible tide and trend. In such a background, major problems facing the IPTV industry are what to do and how to do. The industry is in urgent need of advanced, mature and stable IPTV solutions. In the mean time, they will be demanding real-world experiences in successful IPTV cases at home and abroad to construct a harmonious ecological chain and to promote the IPTV industry in China for sustained, rapid and healthy development in a new level. |
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2. IPTV Development in China is in Need of a Well-constructed and Mature Industrial Chain
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The development of IPTV in China is in need of a well-constructed and mature industrial chain. In such a mature and comprehensive industrial chain, what operators need are not only standalone technologies, but application solutions that can be used to construct business models. Also, equipment vendors should not be satisfied with products and equipment, but should look into IPTV operations to provide advanced solutions based on requirements of operators. Similarly, content providers cannot be solely focused on contents themselves, but should take into account of international successful cases and pay more attention to interactions to satisfy new viewing demands of subscribers.
On the basis of these understandings, the “IPTV in China” Summit Forum and Conference for Exhibition and Recommendation of Outstanding IPTV Solutions and Successful Cases will be recommend excellent JIPTV solutions and successful cases that are suitable for characteristics of China, with the aim to promote healthy interactions for all parts in the IPTV industrial chain, to promote rational IPTV industrial, healthy development, to set up a platform for interaction and dissemination of the industry, and to accelerate the rapid development of the IPTV industry in China. |
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3. Significances of Exhibition and Recommendation of Outstanding IPTV Solutions and Successful Cases in China
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For the Market |
The series events of exhibiting and recommending excellent IPTV solutions and successful cases in China are designed to provide enterprises with an all-encompassing and all dimensional opportunity, allowing excellent solutions and successful cases to stand out to accelerate the development of the IPTV market on the basis of advanced solutions and real-world experiences. |
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For the Market
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Outstanding solutions and successful cases are not only capable of providing power for enterprises to expand their market, but also guidance for operators in network deployment and business model construction, creating a healthy landscape of interaction between the market and operations. This will be helpful to avoid detours, to save costs and benefit for the healthy development of the industry. |
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For the Market
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The IPTV development in China can not be controlled by an individual government department or camp. Rather, it is to be developed in the background of convergence of the three networks. The development of IPTV shall be in connection with telecom transformations, and the informatization of the society as a whole to play an active role in the construction of a harmonious society. |
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The“IPTV in China” Summit Forum and Conference for Exhibition and Recommendation of Outstanding IPTV Solutions and Successful Cases is comprised of three parts, namely the Exhibition of Outstanding IPTV Solutions and Successful Cases in China, Recommendation of Outstanding IPTV Solutions and Successful Cases in China and “IPTV in China” Summit Forum.
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1. “IPTV in China” Summit Forum
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High-level VIP guests: including government officials, industrial information executives, experts and scholars, and representatives from the industrial chain of operators, equipment manufacturers, content providers, market survey organizations, venture capital institutes, and etc. |
Accurate coverage for professional audience: professional audiences from various chains in the industry are covered, including operators, equipment manufacturers, content providers and other professional figures. A considerable part of such audiences are entitled the power for decision-making, and have potential influences in equipment procurement, solution selection and operational cooperation. |
Rational, pragmatic and interactive topics:? in close association with current status in the development of IPTV, the related topics include a diversity of areas in governance policies, technical standards, cooperation and mutual benefits between telecom and radio & television industries, digital Olympic Games, solution comparison and selection, case references, market consultancy and investment analysis. |
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2. Exhibition Plan for Outstanding IPTV Solutions and Successful Cases
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Internet dissemination: solutions and successful cases will be exhibited and promoted through effective means like Microsite (enterprise solution and case feature zone), Webcast (enterprise Podcast) and White Paper (whitepaper downloading) for dissemination via the Internet. |
Mail promotion: promoting vendor-related IPTV solutions and successful cases to promotional recipients with online and offline professional databases accurately covering telecom operators, radio and television operators, equipment manufacturers and content providers |
Field exhibition: providing exhibition booths for enterprises to showcase related solutions and successful cases at the venue for “IPTV in China” Summit Forum |
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3. Recommendation Ceremony for Outstanding IPTV Solutions and successful Cases
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| Expert consultation committee: 与an expert consultation committee will be established in close collaboration with government agencies, industrial associations, science and research institutes and operators. The committee will be comprised of leaders, industrial executives, experts and scholars, operator representatives and media players for promoting the development process of IPTV in a pragmatic manner and performing objective assessment and authoritative recommendation of related solutions and cases. |
Recommendation for integrated and categorized IPTV solutions: apart from integrated solutions, there will be many solutions for different categories, such as carrier network solutions, routing solutions, storage solutions, CA solutions, middleware solutions, EPG solutions and many more. |
Recommendation for successful domestic and international IPTV solutions: these solutions include successful international IPTV solutions with reference value, successful domestic IPTV cases worth of recommendation and successful industrial IPTV cases that are fit for application. |
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Time |
Event |
| Feb 1 |
Press Conference |
| Feb 2-Feb 10 |
First Session of the Expert Consultation Committee |
| Feb 25-Mar 25 |
Presentation of Solutions and Successful Cases |
| Mar 25-Apr 6 |
Second Session of the Expert Consultation Committee |
| Apr 10 |
IPTV in China Summit Forum and Recommendation Ceremony
for Outstanding Solutions and Successful Cases |
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Expert Consultation Committee |
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1. Making-up of the Leadership for the Expert Consultation Committee
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Zhou Hongren
Administrative Vice Director for the National Informatization Expert Committee
Jiang Lingtao
Chief Engineer of the Telecom Research Institute of the Ministry of Information Industry
Zhao Huiling
Vice Director of China Telecom Beijing Research Institute
Tang Xiongyan
Vice Director of China Netcom Research Institute
Wang Wenbing
General Manager of CCTV.COM
Zhang Dazhong
Vice President of Shanghai Media Group
Hou Ziqiang
Expert in digital signal processing and communications technologies |
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2. Making-up of Participating Organizations for the Expert Consultation Committee
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Informatization Office of the State Council
China Federation of IT Promotion
China Academy of Telecommunication Research of the Ministry of Information Industry
China Institute of Communications
China Video Industry Association
CCTV.COM
Shanghai Media Group
Southern Media Corporation
China Radio International
Beijing University of Posts and Telecommunications
Nanjing University of Posts and Telecommunications
Chongqing University of Posts and Telecommunications
Xian Institute of Posts and Telecommunications
In-Stat
Analysys International
Norson Telecom Consulting
CCID Consulting |
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3. Principles for Assessment and Recommendation of Outstanding IPTV Solutions and Successful Cases
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Principles for Recommendation of Outstanding Solutions:
Practicability: capable of satisfying requirements for network construction or business expansion and for near-term and long-term market demands
Applicability: applicable for characters of existing network conditions (or resources)
Security: providing reliable security measures
Economy: minimization of costs
Flexibility: easy to upgrade or upscale
Manageability: providing comprehensive business generation and management
Maturity: readiness for commercial application, effectiveness, and vendor strength and experience |
Principles for Recommendation of Successful Cases:
International cases: experiences in real-world operations, good operational models and business innovation capability and worthiness for reference by organizations of the same industry in China
Domestic cases: suitable for characteristics in China, and valuable for nation-wide large-scale promotions in China
Industrial cases: successful with applications in sectors like party construction, petroleum, education and finance, and suitable for promotion of business models
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The “IPTV in China” Summit Forum is a keynote conference event in the IPTV industry in 2007 with its high level, accurate recipient orientation, conference services and rich rewards. The forum will be carried out about the following topics of discussion:
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IPTV Governance Policies and Technical Standards
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Convergence of the three networks, continued issuance of licenses, development and maturing of technical solutions, rise in subscriber numbers, emergence successful cases, and transition of the market into healthy tracks – all these factors are pushing related governance policies to be boosters for IPTV development in 2007. Whether a healthy interactive landscape can be realized in this year?
ITU has been enthusiastic about the standardization of IPTV technologies, and the contributions of FG IPTV by China are also seen by all parties. In the mean time, other countries have never given up their snooping and contests for international IPTV standards. In 2007, how can China take an upper hand position in the standardization of IPTV? How to proactively construct IPTV standards of China so as not to be controlled by others? |
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How can telecom and radio & television sectors find benefits with cooperation?
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For the telecom and radio & television sectors, both camps understand the truth of cooperation for mutual benefits and clashing for mutual loss. However, this does not mean the two camps will find not frictions or clashes in the practical operations of IPTV. After two or three years of grinding-in, can the two parties be more pragmatic in the cooperation in 2007? Will win-win still remain a theory? |
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Building an IPTV Ecosystem for Healthy Businesses
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The development of IPTV in China is in need of a well-constructed and mature industrial chain. In such a mature and comprehensive industrial chain, what operators need are not only standalone technologies, but application solutions that can be used to construct business models. Also, equipment vendors should not be satisfied with products and equipment, but should look into IPTV operations to provide advanced solutions based on requirements of operators. Similarly, content providers cannot be solely focused on contents themselves, but should take into account of international successful cases and pay more attention to interactions to satisfy new viewing demands of subscribers. |
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IPTV and Digital Olympic Games in 2008
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In the perspectives of many investment organizations, the IPTV market will see a quantum leap of market scales in 2008, while the coming Olympic Games will play an active role in accelerating the development of the market. The year 2008 leaves too much space for imagination on the IPTV development. It is only less than two years from today to the digital Olympic Games in 2008, how will the industry grasp the opportunity to share the benefits brought about by the grand event? |
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Technical Comparison and Selection among Outstanding IPTV Solutions
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Through multiple ways of presentation via the Web, mail promotion and filed exhibition, as well as authoritative assessment by the Expert Consultation Committee, we will recommend for the industry many integrated solutions and categorized solutions including routing solutions, storage solutions, CA solutions, middleware solutions, and EPG solutions to promote the development of IPTV in China in a pragmatic and rational way. |
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Successful International IPTV Cases and an IPTV Way with Chinese Characteristics
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The event will carry out in-depth analysis into successful international IPTV cases from British Telecom, French Telecom, Deutsche Telekom, Italian Telecom, Singapore Telecom, PCCW, and Chunghwa Telecom, providing intellectual supports for the development of the IPTV industry in China. The event will also release ten classic industrial IPTV application cases to promote the depth development of the IPTV market in China. |
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IPTV in the Eyes of Consultancy Organizations and Investment Organizations
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| Neutral observations and thorough researches of related consultancy organizations and investment organizations will be of great benefit and help to the future development of IPTV in China.
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1. Government Officials and Industrial Information Executives
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Directing departments and related leaders of the Informatization Office of the State Council, Ministry of Information Industry, National Administration of Radio, Film and Television, and the Ministry of Culture, senior individuals of international telecom, radio and television policy directing and formulating organizations, and information executives of government agencies and industrial sectors (petroleum, education, finance and communications) will all show up in the event. |
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2. Experts from Industrial Associations and Scholars from Science and Research Organizations
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Authoritative experts from international and domestic industrial associations and executives and scholars from science and research institutes will be present in the event. |
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3. Industrial Chain Representatives from Operators, Equipment Manufacturers, and Content Providers
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China Telecom, China Netcom, CCTV.COM, Shanghai Media Group, Southern Media Group, China Radio International, Xinhua News Agency, local telecom branch operators, radio and telecom organizations, equipment vendors, chip makers, system integrators and distributors, independent content providers, international media and renown media in Hong Kong, Macao and Taiwan regions will also send their representatives to participate in the event. |
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4. Market Consultancy Organizations and Venture Capital Investment Organizations
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Executives from prestigious industrial market consultancy organizations like In-Stat, Analysys International, Norson Telecom Consulting and CCID Consulting, and venture capital investment organizations like Softband China Venture Capital, IDG, Warburg Pincus LLC, Citigroup Investment Bank, Intel Investment and Sequoia Capital , and other financial organizations will be present in the event. |
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5. Technical Individuals and Marketing Staff of Telecom and Radio & Television Industries |
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Sponsorship Scheme and Marketing Services |
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1. Diamond Sponsor 2 vacancies
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Theme backboard to display diamond sponsorship of the enterprises, enterprise names and Logos
Keynote address for 30 minutes and interaction for 5 minutes at premium time of the Forum
Exclusive interview by key media and the image advertisement board at the location of interview
On-spot interviews by television media (CCTV or BTV) and network media (SINA) in cooperation with the Organizing Committee
Enterprise solution and case feature column on the exclusive interactive presentation platform (IPTVWorld) for focused promotions
Enterprise publicity video before the conference and during tea breaks on large screen and PDP displays
A standard booth at the main conference venue for presentation of enterprise solutions and successful cases
Publicity materials on the conference publication and official media materials with enterprise sponsorship status, names and logos
Enterprise introductions and Website links on the official site of the event
Free entrance for 10 participants and related conference materials
Enterprise names in related reports of supporting media for the conference
50 packages of conference material in CD-ROMs after the conference
Enterprise materials in hand-out material bags
Free contact list for representatives of the conference |
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2. Platinum Sponsor 5 vacancies
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Theme backboard to display platinum sponsorship of the enterprises, enterprise names and Logos
Keynote address for 30 minutes at premium time of the Forum
Interview by mainstream media and the image advertisement roll screen at the location of interview
Enterprise solution and case feature column on the exclusive interactive presentation platform (IPTVWorld) for focused promotions
A standard booth at the main conference venue for presentation of enterprise solutions and successful cases
Publicity materials on the conference publication and official media materials with enterprise sponsorship status, names and logos
Enterprise introductions and Website links on the official site of the event
Free entrance for 8 participants and related conference materials
Enterprise names in related reports of supporting media for the conference
20 packages of conference material in CD-ROMs after the conference
Enterprise materials in hand-out material bags
Free contact list for representatives of the conference |
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3. Gold Sponsor 10 vacancies
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Theme backboard to display gold sponsorship of the enterprises, enterprise names and Logos
Keynote address for 25 minutes at premium time of the Forum
Interview by mainstream media
Enterprise solution and case feature column on the exclusive interactive presentation platform (IPTVWorld) for focused promotions
Publicity materials on the conference publication and official media materials with enterprise sponsorship status, names and logos
Enterprise introductions and Website links on the official site of the event
Free entrance for 5 participants and related conference materials
Enterprise names in related reports of supporting media for the conference
10 packages of conference material in CD-ROMs after the conference
Enterprise materials in hand-out material bags |
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4. Handout Sponsor 1 vacancy
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Exclusive publicity of the enterprise on handout materials bags
And the sponsor is allowed to provide souvenirs with enterprise name and logo, such as backpack, notebooks, ball pens and etc. And these costs are not covered in the sponsorship fee. |
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5. Rope Sponsor 1 vacanciy
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Exclusive publicity opportunity for enterprise name and logo on ID hanging ropes |
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6. Banquet Sponsor 1 vacancy
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Exclusive toast address for 5 minutes at the banquet venue and video for publicity of enterprise image |
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7. Booth 30 standard exhibition booths available
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Plan for Main Venue and Exhibition Area of the Conference |
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8. Conference Publication Sponsorship 5 vacancies
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USD 3,000 per page (5,000 for inside front cover and 4,000 for inside back cover) |
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9. Lucky Lottery Gift Sponsorship 1 vacancy
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| First Prize: 1 opportunity for a gift of the value of USD 500 provided by the sponsor
Second Prize: three opportunities for gifts of the value of USD 100 each provided by the sponsor
Third Prize: five opportunities for gifts of the value of USD 40 each provided by the sponsor |
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