Focus Event for the IPTV Industry in 2008
Leaderships and VIP guests from the State Council, the Ministry of Information Industry, State Administration for Radio, Film and Television, Ministry of Culture, Digital Olympic Office of the Beijing Information Office, Telecom Research Institute, Broadcasting Science Research Institute, Chinese Academy of Science, AVS Workgroup will deliver high quality speeches on the scene or provide guidance to the conference.
Telecom operator representatives from China Telecom and China Netcom, broadcasting operators representatives from CCTV.COM, SMG, SMC and CRI, and representatives from overseas operators like PCCW, Chunghwa Telecom and SingTel will all participate in the interactions in the conference.
The conference will also cover content providers, content integrators, service providers, telecom operators, radio and television operators, chip and solution providers, system providers, terminal equipment providers and every other joint in the industrial chain. Overseas and domestic vendors and professional recipients will all show up in the conference.
More than 1,500 participants, over 8 million Web hits, more than 5 million targeted mail promotions, over 90% coverage on professional recipients, and more than 45% of the recipients with decision-making powers.

Industrial Background

2005: IPTV Keyword – Concept

In the year 2005, IPTV became the buzzword in China and the industry was facing the issues such as “go forward or not”, policy restraints, clashes in unit interests, and premature market. Therefore, IPTV was to some extent only a “concept” in 2005.



2006: IPTV Keyword – Operational Models

With the issuing of IPTV licenses, large-scale number allocation in trial cities and subscriber number reaching threshold point for healthy operations, IPTV is moving toward the tracks for rational development. There is no more a question of “go forward or not”. User recognitions on interactive watching experiences and the demand for telecom transition have made IPTV a “must” with the consensus of the entire industry. Thus, the keyword for IPTV in 2006 is “Operational Models”.

2007: IPTV Keyword – Solutions and Successful Cases

In the coming year, convergence and cooperation in the industry will be an irreversible tide and trend. In such a background, major problems facing the IPTV industry are what to do and how to do. The industry is in urgent need of advanced, mature and stable IPTV solutions. In the mean time, they will be demanding real-world experiences in successful IPTV cases at home and abroad to construct a harmonious ecological chain and to promote the IPTV industry in China for sustained, rapid and healthy development in a new level.

2008: IPTV Key Words – Business, industrial chain

In 2008, the problems facing the IPTV development in China will be “what”and“who”, and business and industrial chain will be key words throughout the year. Businesses are the artery and the industrial chain will be the torso. Only with profitable and widely acceptable innovative businesses and a complete and open industrial chain, IPTV will be capable of constructing a healthy ecosystem and moving the development of IPTV in China onto sound tracks.

Focus Topics

The “IPTVWorld2008” Summit is a keynote conference event in the IPTV industry with its high level, accurate recipient orientation, conference services and rich rewards. The forum will be carried out about the following topics of discussion:

IPTV Governance Policies and Technical Standards

Convergence of the three networks, continued issuance of licenses, development and maturing of technical solutions, rise in subscriber numbers, emergence successful cases, and transition of the market into healthy tracks – all these factors are pushing related governance policies to be boosters for IPTV development in 2008. Whether a healthy interactive landscape can be realized in this year?

ITU has been enthusiastic about the standardization of IPTV technologies, and the contributions of FG IPTV by China are also seen by all parties. In the mean time, other countries have never given up their snooping and contests for international IPTV standards. In 2008, how can China take an upper hand position in the standardization of IPTV? How to proactively construct IPTV standards of China so as not to be controlled by others?

How can telecom and radio & television sectors find benefits with cooperation?

For the telecom and radio & television sectors, both camps understand the truth of cooperation for mutual benefits and clashing for mutual loss. However, this does not mean the two camps will find not frictions or clashes in the practical operations of IPTV. After two or three years of grinding-in, can the two parties be more pragmatic in the cooperation in 2008? Will win-win still remain a theory?

Building an IPTV Ecosystem for Healthy Businesses

The development of IPTV in China is in need of a well-constructed and mature industrial chain. In such a mature and comprehensive industrial chain, what operators need are not only standalone technologies, but application solutions that can be used to construct business models. Also, equipment vendors should not be satisfied with products and equipment, but should look into IPTV operations to provide advanced solutions based on requirements of operators. Similarly, content providers cannot be solely focused on contents themselves, but should take into account of international successful cases and pay more attention to interactions to satisfy new viewing demands of subscribers.

IPTV and Digital Olympic Games in 2008

In the perspectives of many investment organizations, the IPTV market will see a quantum leap of market scales in 2008, while the coming Olympic Games will play an active role in accelerating the development of the market. The year 2008 leaves too much space for imagination on the IPTV development. It is only less than two years from today to the digital Olympic Games in 2008, how will the industry grasp the opportunity to share the benefits brought about by the grand event?

Technical Comparison and Selection among Outstanding IPTV Solutions

Through multiple ways of presentation via the Web, mail promotion and filed exhibition, as well as authoritative assessment by the Expert Consultation Committee, we will recommend for the industry many integrated solutions and categorized solutions including routing solutions, storage solutions, CA solutions, middleware solutions, and EPG solutions to promote the development of IPTV in China in a pragmatic and rational way.

IPTV in the Eyes of Consultancy Organizations and Investment Organizations

Neutral observations and thorough researches of related consultancy organizations and investment organizations will be of great benefit and help to the future development of IPTV in China.

VIP Guests and Audience

1. Government Officials and Industrial Information Executives

Directing departments and related leaders of the Informatization Office of the State Council, Ministry of Information Industry, National Administration of Radio, Film and Television, and the Ministry of Culture, senior individuals of international telecom, radio and television policy directing and formulating organizations, and information executives of government agencies and industrial sectors (petroleum, education, finance and communications) will all show up in the event.

2. Experts from Industrial Associations and Scholars from Science and Research Organizations

Authoritative experts from international and domestic industrial associations and executives and scholars from science and research institutes will be present in the event.

3. Industrial Chain Representatives from Operators, Equipment Manufacturers, and Content Providers

China Telecom, China Netcom, CCTV.COM, Shanghai Media Group, Southern Media Group, China Radio International, Xinhua News Agency, local telecom branch operators, radio and telecom organizations, equipment vendors, chip makers, system integrators and distributors, independent content providers, international media and renown media in Hong Kong, Macao and Taiwan regions will also send their representatives to participate in the event.

4. Market Consultancy Organizations and Venture Capital Investment Organizations

Executives from prestigious industrial market consultancy organizations like In-Stat, Analysys International, Norson Telecom Consulting and CCID Consulting, and venture capital investment organizations like Softband China Venture Capital, IDG, Warburg Pincus LLC, Citigroup Investment Bank, Intel Investment and Sequoia Capital , and other financial organizations will be present in the event.

5. Technical Individuals and Marketing Staff of Telecom and Radio & Television Industries

Sponsorship Scheme and Marketing Services

1. Diamond Sponsor: 2 vacancies

Theme backboard to display diamond sponsorship of the enterprises, enterprise names and Logos
Keynote address for 30 minutes and interaction for 5 minutes at premium time of the Forum
Exclusive interview by key media and the image advertisement board at the location of interview
On-spot interviews by television media (CCTV or BTV) and network media (SINA) in cooperation with the Organizing Committee
Enterprise solution and case feature column on the exclusive interactive presentation platform (IPTVWorld) for focused promotions
Enterprise publicity video before the conference and during tea breaks on large screen and PDP displays
A standard booth at the main conference venue for presentation of enterprise solutions and successful cases
Publicity materials on the conference publication and official media materials with enterprise sponsorship status, names and logos
Enterprise introductions and Website links on the official site of the event
Free entrance for 10 participants and related conference materials
Enterprise names in related reports of supporting media for the conference
50 packages of conference material in CD-ROMs after the conference
Enterprise materials in hand-out material bags
Free contact list for representatives of the conference

2. Platinum Sponsor: 5 vacancies

Theme backboard to display platinum sponsorship of the enterprises, enterprise names and Logos
Keynote address for 30 minutes at premium time of the Forum
Interview by mainstream media and the image advertisement roll screen at the location of interview
Enterprise solution and case feature column on the exclusive interactive presentation platform (IPTVWorld) for focused promotions
A standard booth at the main conference venue for presentation of enterprise solutions and successful cases
Publicity materials on the conference publication and official media materials with enterprise sponsorship status, names and logos
Enterprise introductions and Website links on the official site of the event
Free entrance for 8 participants and related conference materials
Enterprise names in related reports of supporting media for the conference
20 packages of conference material in CD-ROMs after the conference
Enterprise materials in hand-out material bags
Free contact list for representatives of the conference

3. Gold Sponsor: 10 vacancies

Theme backboard to display gold sponsorship of the enterprises, enterprise names and Logos
Keynote address for 25 minutes at premium time of the Forum
Interview by mainstream media
Enterprise solution and case feature column on the exclusive interactive presentation platform (IPTVWorld) for focused promotions
Publicity materials on the conference publication and official media materials with enterprise sponsorship status, names and logos
Enterprise introductions and Website links on the official site of the event
Free entrance for 5 participants and related conference materials
Enterprise names in related reports of supporting media for the conference
10 packages of conference material in CD-ROMs after the conference
Enterprise materials in hand-out material bags

4. Handout Sponsor: 1 vacancy

Exclusive publicity of the enterprise on handout materials bags
And the sponsor is allowed to provide souvenirs with enterprise name and logo, such as backpack, notebooks, ball pens and etc. And these costs are not covered in the sponsorship fee.

5. Rope Sponsor: 1 vacanciy

Exclusive publicity opportunity for enterprise name and logo on ID hanging ropes

6. Banquet Sponsor: 1 vacancy

Exclusive toast address for 5 minutes at the banquet venue and video for publicity of enterprise image

7. Booth: 30 standard exhibition booths available

8. Conference Publication Sponsorship, 5 vacancies

9. Lucky Lottery Gift Sponsorship, 1 vacancy

Contact Us

Registration, Sponsorship & Exhibition

Margaret
Tel：+86-10-88155837-88022
Fax：+86-10-58850907
Mobile：+86-13911102209
E-mail：margaret@worldsourcestmt.com

For More Information, Visit www.iptvworld.net/2008 Chinese 中文